Social Media Manager

Develop and execute brand social media strategies across platforms like Instagram, LinkedIn, X/Twitter, and Facebook. Create content calendars, manage posting schedules, monitor brand reputation, and analyze engagement metrics to grow brand awareness and drive business goals.

What do Social Media Manager do?

Develop and execute brand social media strategies across platforms like Instagram, LinkedIn, X/Twitter, and Facebook. Create content calendars, manage posting schedules, monitor brand reputation, and analyze engagement metrics to grow brand awareness and drive business goals.

What is the median salary for Social Media Manager?

The median annual salary for Social Media Manager is $70,000.

What is the job outlook for Social Media Manager?

Employment for Social Media Manager is projected to grow by 10.0% over the next decade.

What education do Social Media Manager need?

Social Media Manager typically require bachelor's degree in marketing, communications, or public relations.

What skills do Social Media Manager need?

Key skills for Social Media Manager include Meta Business Suite/TikTok Business/LinkedIn, Content scheduling (Hootsuite/Sprout Social/Buffer), Google Analytics, Copywriting and brand voice, Paid social advertising (Meta Ads/TikTok Ads), Community management, Graphic design (Canva/Adobe Express).

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Career Goal
Data Scientists
Median Pay$120,230
Job Growth by 2035+34.6%
School After High SchoolAbout 4 years
Step 1: High School
Prepare Early
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  • Calculus
  • Computer Science
Step 2: College
Bachelor's degree
Typical entry education
Data ScienceStatisticsComputer Science
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Data Scientists
Lowest 10% earn under$67,240
Median$120,230
Top 10% earn over$199,130
24,800 openings a year, projected
Career Goal
Information Security Analysts
Median Pay$129,180
Job Growth by 2035+21%
School After High SchoolAbout 4 years
Step 1: High School
Prepare Early
  • AP Computer Science
  • Statistics
  • Networking
Step 2: College
Bachelor's degree
Typical entry education
CybersecurityInformation TechnologyComputer Science
We'll help you find the best programs
You Made It!
Information Security Analysts
Lowest 10% earn under$75,090
Median$129,180
Top 10% earn over$199,850
14,100 openings a year, projected

Pay: BLS Occupational Employment and Wage Statistics, May 2025. Growth, openings and entry education: BLS Employment Projections 2025-2035.

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