SEO Specialist

Increase organic search traffic and rankings through technical SEO, content optimization, and link building. Conduct keyword research, audit site architecture, optimize on-page content, analyze search algorithm changes, and build strategies that drive sustainable, high-intent organic traffic at scale.

What do SEO Specialist do?

Increase organic search traffic and rankings through technical SEO, content optimization, and link building. Conduct keyword research, audit site architecture, optimize on-page content, analyze search algorithm changes, and build strategies that drive sustainable, high-intent organic traffic at scal...

What is the median salary for SEO Specialist?

The median annual salary for SEO Specialist is $76,950.

What is the job outlook for SEO Specialist?

Employment for SEO Specialist is projected to grow by 8.0% over the next decade.

What education do SEO Specialist need?

SEO Specialist typically require bachelor's degree in marketing, communications, or computer science.

What skills do SEO Specialist need?

Key skills for SEO Specialist include Ahrefs/SEMrush/Moz, Google Search Console, HTML/CSS basics, Content strategy, Data analysis, Excel.

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See the complete journey from high school graduation to career - we map it all out for you

Career Goal
Data Scientists
Median Pay$120,230
Job Growth by 2035+34.6%
School After High SchoolAbout 4 years
Step 1: High School
Prepare Early
  • AP Statistics
  • Calculus
  • Computer Science
Step 2: College
Bachelor's degree
Typical entry education
Data ScienceStatisticsComputer Science
We'll help you find the best programs
You Made It!
Data Scientists
Lowest 10% earn under$67,240
Median$120,230
Top 10% earn over$199,130
24,800 openings a year, projected
Career Goal
Information Security Analysts
Median Pay$129,180
Job Growth by 2035+21%
School After High SchoolAbout 4 years
Step 1: High School
Prepare Early
  • AP Computer Science
  • Statistics
  • Networking
Step 2: College
Bachelor's degree
Typical entry education
CybersecurityInformation TechnologyComputer Science
We'll help you find the best programs
You Made It!
Information Security Analysts
Lowest 10% earn under$75,090
Median$129,180
Top 10% earn over$199,850
14,100 openings a year, projected

Pay: BLS Occupational Employment and Wage Statistics, May 2025. Growth, openings and entry education: BLS Employment Projections 2025-2035.

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