Digital Marketing Specialist

Plan, execute, and optimize digital marketing campaigns across paid search, social media, email, and content channels. Use analytics platforms to measure ROI, run A/B tests, and continuously improve campaign performance — driving customer acquisition and brand growth in the digital landscape.

What do Digital Marketing Specialist do?

Plan, execute, and optimize digital marketing campaigns across paid search, social media, email, and content channels. Use analytics platforms to measure ROI, run A/B tests, and continuously improve campaign performance — driving customer acquisition and brand growth in the digital landscape.

What is the median salary for Digital Marketing Specialist?

The median annual salary for Digital Marketing Specialist is $62,000.

What is the job outlook for Digital Marketing Specialist?

Employment for Digital Marketing Specialist is projected to grow by 10.0% over the next decade.

What education do Digital Marketing Specialist need?

Digital Marketing Specialist typically require bachelor's degree in marketing or related field.

What skills do Digital Marketing Specialist need?

Key skills for Digital Marketing Specialist include Google Ads/Meta Ads, SEO/SEM, Google Analytics/GA4, Email marketing (Mailchimp/HubSpot), Content marketing, A/B testing, Marketing automation.

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Career Goal
Data Scientists
Median Pay$120,230
Job Growth by 2035+34.6%
School After High SchoolAbout 4 years
Step 1: High School
Prepare Early
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  • Calculus
  • Computer Science
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Typical entry education
Data ScienceStatisticsComputer Science
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Median$120,230
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24,800 openings a year, projected
Career Goal
Information Security Analysts
Median Pay$129,180
Job Growth by 2035+21%
School After High SchoolAbout 4 years
Step 1: High School
Prepare Early
  • AP Computer Science
  • Statistics
  • Networking
Step 2: College
Bachelor's degree
Typical entry education
CybersecurityInformation TechnologyComputer Science
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Information Security Analysts
Lowest 10% earn under$75,090
Median$129,180
Top 10% earn over$199,850
14,100 openings a year, projected

Pay: BLS Occupational Employment and Wage Statistics, May 2025. Growth, openings and entry education: BLS Employment Projections 2025-2035.

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